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 | The 2009 Economic and Product Market Databook for Rotorua, New Zealand
In performing various economic analyses for its clients, I have occasionally been asked to investigate the market potential for various products and services in New Zealand. The purpose of this study is to understand the density of demand within New Zealand and the extent to which Rotorua might be used as a point of distribution within Oceana. From an economic perspective, however, Rotorua does not represent a population within rigid geographical boundaries, rather, it represents an area of dominant influence over markets in adjacent areas. This influence varies from one industry to another, but also from one period of time to another.
In what follows, I summarize the economic potential for Rotorua over the next five years for hundreds of industries, categories and products. The goal of this report is to report the real economic potential, or what an economist calls the latent demand, represented by Rotorua when defined as an area of dominant influence. The reader needs to realize that latent demand may or may not represent real sales. For many items, latent demand is clearly observable in sales, as in the case for food or housing items. Consider, however, the category "satellite launch vehicles". Clearly, there are no launch pads in Rotorua used by the space industry to launch satellites. However, the core benefit of the vehicles (e.g. telecommunications, etc.) is "consumed" by the area served by Rotorua. Without Rotorua, in other words, the market for satellite launch vehicles would be lower for the population in New Zealand, Oceana, or the world in general. One needs to allocate, therefore, a portion of the worldwide economic demand for launch vehicles to both Oceana and Rotorua.
List Price: USD $95.00 Author: Icon Group International Year: 2009 No. Pages: 598 |
 | Computer Human Interaction: 6th Asia Pacific Conference, APCHI 2004, Rotorua, New Zealand, June 29-July 2, 2004, Proceedings (Lecture Notes in Computer Science)
This book constitutes the refereed proceedings of the 6th Asia Pacific Conference on Computer Human Interaction, APCHI 2004, held in Rotorua, New Zealand in June/July 2004. The 56 revised full papers and 13 revised short papers presented together with 10 short papers from a doctoral consortium track were carefully reviewed and selected for inclusion in the book. The topics addressed span the entire spectrum of HCI, including human factors and ergonomics, user interface tools and technologies, mobile and ubiquitous computing, visualization, angemented reality, collaborative systems, internationalization and cultural issues, etc.
List Price: USD $119.00 Year: 2004 No. Pages: 694 |
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